Arts & Business Council of Miami

Miami Arts Marketing Project

Miami Arts Marketing Project is a high-impact series curated for the arts and creative ecosystem that provides the discovery of the latest trends in marketing, innovation and exploration of impactful partnerships and new audiences. As the arts comeback intensifies, your organization needs tactics, tips and inspiration to reach new audiences, engage your patrons, and connect with new sponsors. Join us to amplify your marketing, outreach and fundraising. Stay tuned for the 2023 lineup.

APRIL 18,2023 | 8AM to Noon | In-Person at Adrienne Arsht Center
SPRINGBOARD TO SOCIAL MEDIA SUCCESS
SESSION LEADER: Kim Hills, Miami DDA
Does your organization need a fresh strategy to amplify your social media? Join us to discover opportunities to engage and inspire your audience with standout digital experiences, leverage ticket sales and amplify your visibility. Get insider tips on empowered storytelling, user generated content, and compelling content. Innovative interactive will provide hands-on opportunities to design meaningful content. Participants will learn to create a reel, loop, or video around the theme ‘Miami Loves Arts’. Showcase your creativity with props at each table, share your creations with the other groups, and have them reviewed by invited thought-leader experts and facilitators.

THOUGHT-LEADERS:

Alexandra Phipps, Kaufman Rossin
Andi Diez de Onate, Carnival Cruise Line
David Berry, DBDynamo
Liza Walton, Kreps Social
Rosanne Gibel, Culture Owl

Series Sponsor: Social Miami

MARCH 14,2023 | 10am to Noon on Zoom
MAGNIFYING MEDIA AND PROACTIVE PR
SESSION LEADER: Annette Malkin, Culturewise
Getting visibility in the media is constantly evolving, with MAMP’s help you’ll get the inside scoop on how to stay relevant in the industry. Media thought leaders offer the inside scoop on how to get your arts group in the media spotlight and think creatively and expansively. Receive tips from the experts on how to build relationships with local media, fine-tune your message and pitch arts stories to non-traditional media. All participants will receive the MAMP Media List for the Arts to use for their future reference and pitches.


KEYNOTE EXPERTS:

Lynn Martinez, WSVN Deco Drive
Elizabeth Blair, NPR

THOUGHT-LEADERS:
Amy Sherit, Culture Owl
Mariah C. Forde, Louisiana Philharmonic Orchestra and New Orleans Opera
Gloria Burns, Community News
Jose Duran, Miami New Times
Brett Graff, SocialMiami
Michelle Solomon, Artburst Miami

Series Sponsor: Social Miami


JUNE 6,2023 | 10am to Noon on Zoom

BOLD ARTS BRANDS FOR NEW TIMES
SESSION LEADER: Dale Edwards, Arsht Center
An Intensive workshop for curious and innovative arts leaders eager to explore the relevancy of their brand related to mission, goals, and fundraising. Explore your organizational identity and its ability to harness community and donor support. It draws the direct connection of a bold brand to your values, encourages reflection of those values through a lens of diversity, equity, and inclusion, and teaches you how to position your voice with the stakeholders crucial to your success. This interactive deep dive is vital to your organization’s growth.


THOUGHT-LEADERS:

Cheryl Baldwin, DRMTM
Laura Bessinger, DRMTM
Surale Phillips, Wolf Brown

Series Sponsor: Social Miami

MAY 2023 10AM – 11AM on Zoom
AMPLIFYING SOCIAL MEDIA ADS
Featured Expert: Jean Blackwell Font, Font Squared


JUNE 2023 10AM – 11AM on Zoom

FOCUS GROUPS TO GET TO KNOW YOUR AUDIENCE
Featured Expert: Surale Phillips, WolfBrown


JULY 2023 10AM – 11AM on Zoom

DESIGN YOUR MEDIA PLAN
Featured Expert: Rosanne Gibel, Culture Owl


JULY 2023 10AM – 11AM on Zoom

THE BEST PR PITCHES
Featured Expert: Lisa Palley, Palley Promotes


AUGUST 2023 10AM – 11AM on Zoom

HOW TO PITCH DONORS
Featured Expert: Rosemary Ravinal, RMR Communications Consulting

Series Sponsor: Social Miami

MAMP 2023 FULL PROGRAM
2 live Bootcamps, 2 MAMP Labs, 6 Maximizing MAMP sessions, MAMP Digital Library

IN-PERSON BOOTCAMPS
All passes for the in-person bootcamps are $99 with an Early Bird special offer of $75.

VIRTUAL LABS
All passes for the virtual zoom labs are $50 with an Early Bird special offer of $25. 

VIRTUAL MAX MAMP
All passes for the virtual maximizing mamp sessions are $35 with an Early Bird special offer of $25.

EARLY BIRD SPECIAL OFFER PROMO CODE
Use promo code EB2023 to redeem discount at ticket purchase on Eventbrite.

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