Arts & Business Council of Miami
Miami Arts Marketing Project is a high-impact series curated for the arts and creative ecosystem that provides the discovery of the latest trends in marketing, innovation and exploration of impactful partnerships and new audiences. As the arts comeback intensifies, your organization needs tactics, tips and inspiration to reach new audiences, engage your patrons, and connect with new sponsors. Join us to amplify your marketing, outreach and fundraising. Stay tuned for the 2023 lineup.
APRIL 18,2023 | 8AM to Noon | In-Person at Adrienne Arsht CenterSPRINGBOARD TO SOCIAL MEDIA SUCCESSSESSION LEADER: Kim Hills, Miami DDADoes your organization need a fresh strategy to amplify your social media? Join us to discover opportunities to engage and inspire your audience with standout digital experiences, leverage ticket sales and amplify your visibility. Get insider tips on empowered storytelling, user generated content, and compelling content. Innovative interactive will provide hands-on opportunities to design meaningful content. Participants will learn to create a reel, loop, or video around the theme ‘Miami Loves Arts’. Showcase your creativity with props at each table, share your creations with the other groups, and have them reviewed by invited thought-leader experts and facilitators.THOUGHT-LEADERS:Alexandra Phipps, Kaufman RossinAndi Diez de Onate, Carnival Cruise LineDavid Berry, DBDynamoLiza Walton, Kreps SocialRosanne Gibel, Culture Owl
MARCH 14,2023 | 10am to Noon on ZoomMAGNIFYING MEDIA AND PROACTIVE PR SESSION LEADER: Annette Malkin, CulturewiseGetting visibility in the media is constantly evolving, with MAMP’s help you’ll get the inside scoop on how to stay relevant in the industry. Media thought leaders offer the inside scoop on how to get your arts group in the media spotlight and think creatively and expansively. Receive tips from the experts on how to build relationships with local media, fine-tune your message and pitch arts stories to non-traditional media. All participants will receive the MAMP Media List for the Arts to use for their future reference and pitches.
KEYNOTE EXPERTS:Lynn Martinez, WSVN Deco DriveElizabeth Blair, NPR
THOUGHT-LEADERS:Amy Sherit, Culture OwlMariah C. Forde, Louisiana Philharmonic Orchestra and New Orleans OperaGloria Burns, Community NewsJose Duran, Miami New TimesBrett Graff, SocialMiamiMichelle Solomon, Artburst Miami
JUNE 6,2023 | 10am to Noon on ZoomBOLD ARTS BRANDS FOR NEW TIMESSESSION LEADER: Dale Edwards, Arsht CenterAn Intensive workshop for curious and innovative arts leaders eager to explore the relevancy of their brand related to mission, goals, and fundraising. Explore your organizational identity and its ability to harness community and donor support. It draws the direct connection of a bold brand to your values, encourages reflection of those values through a lens of diversity, equity, and inclusion, and teaches you how to position your voice with the stakeholders crucial to your success. This interactive deep dive is vital to your organization’s growth.
THOUGHT-LEADERS:Cheryl Baldwin, DRMTMLaura Bessinger, DRMTMSurale Phillips, Wolf Brown
MAY 2023 10AM – 11AM on Zoom AMPLIFYING SOCIAL MEDIA ADS Featured Expert: Jean Blackwell Font, Font Squared
JUNE 2023 10AM – 11AM on Zoom FOCUS GROUPS TO GET TO KNOW YOUR AUDIENCE Featured Expert: Surale Phillips, WolfBrown
JULY 2023 10AM – 11AM on Zoom DESIGN YOUR MEDIA PLAN Featured Expert: Rosanne Gibel, Culture Owl
JULY 2023 10AM – 11AM on Zoom THE BEST PR PITCHES Featured Expert: Lisa Palley, Palley Promotes
Series Sponsor: Social Miami
MAMP 2023 FULL PROGRAM2 live Bootcamps, 2 MAMP Labs, 6 Maximizing MAMP sessions, MAMP Digital Library
IN-PERSON BOOTCAMPSAll passes for the in-person bootcamps are $99 with an Early Bird special offer of $75.
VIRTUAL LABSAll passes for the virtual zoom labs are $50 with an Early Bird special offer of $25.
VIRTUAL MAX MAMPAll passes for the virtual maximizing mamp sessions are $35 with an Early Bird special offer of $25.
EARLY BIRD SPECIAL OFFER PROMO CODEUse promo code EB2023 to redeem discount at ticket purchase on Eventbrite.
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