Arts & Business Council of Miami
Miami Arts Marketing Project
Miami Arts Marketing Project is a high-impact series curated for the arts and creative ecosystem that provides the discovery of the latest trends in marketing, innovation and exploration of impactful partnerships and new audiences. As the arts comeback intensifies, your organization needs tactics, tips and inspiration to reach new audiences, engage your patrons, and connect with new sponsors. Join us to amplify your marketing, outreach and fundraising. Kick-start 2022 with a collaborative experience unlike any other.
MAMP Labs
January 25th 9AM to Noon
SOCIAL MEDIA BOOTCAMP
Session Leader: David Barry, DB Dynamo
Social media is your most impactful marketing tool. Kick off 2022 with an innovative 3-hour bootcamp. Amplify your social media strategies to attract new ticket buyers, keep current participants engaged and increase visibility. Get the inside scoop on how to invigorate your social media efforts, leverage tools like the pros, tell your story and reach and engage with your existing and potential customers.
TACTICAL TALK:
David Berry, DB Dynamo
THOUGHT-LEADERS:
Jocelyn Ocampo, UnidosUS
Lore Zeledón, LZP Consulting
Roberto Cervantes, CCOM Group
Vanessa Contreras, HistoryMiami Museum
February 15th 10AM to Noon
OPTIMIZED DIGITAL MARKETING
Session Leader: Joseph Quiñones, Frost Science Museum
Gain insights and perspectives into how your organization can become more responsive, resilient and forward-thinking as we take a deep dive into digital marketing. In this session we explore how to amplify your cyber marketing arsenal to improve and optimize your website, fuel your email campaigns and intensify your SEO to reach more diverse audiences and patrons. Harness the power to captivate and convert.
THOUGHT-LEADERS:
Alycia Hise, A&A Group
Andres Cuellar, Superlative Creative
Rosanne Gibel, Culture Owl
Ryan McAlinden, Adrienne Arsht Center
March 15th 10AM to Noon
MASTERING MEDIA COVERAGE
Session Leader: Melinda Sherwood, Kreps PR & Marketing
So many media opportunities, so little time. Media coverage is important to build awareness, increase credibility and boost ticket sales. To get your arts group covered, you need to get their attention. Join us to explore how to think creatively and expansively about your messaging, and tell your story. You will get tips from the experts on how to build relationships with journalists, create strategies for press placement, fine-tune your message and pitch curated stories to non-traditional media.
ACCELERATOR KEYNOTES:
Jawan Strader, Channel 6
Mandalit del Barco, NPR
THOUGHT-LEADERS:
Dexter Bridgeman, MIA Media
Manny Ruiz, Brilla Media
Melina I. De Rose, Artburst
Michael Radlick, Norwegian Cruise Line
April 12th 10AM to Noon
COMPELLING COLLABORATIONS
Session Leader: Kim Hills, Miami DDA
Now more than ever, savvy groups are designing impactful, strategic collaborations to increase their outreach, reach new audiences and impact the community. Smart partnerships are a proven tool to enhance participation and engagement in varied and sometimes surprising ways. How can your group build authentic collaborations within the creative ecosystem and with community-based organizations to create positive change? Get inspired from our featured experts.
THOUGHT-LEADERS:
Adrienne Chadwick, OLCDC
Deborah Magdalena, Spoken Soul Festival
Deborah Plutzik-Briggs, The Betsy Hotel
Jairo Ontiveros, Adrienne Arsht Center
Lilyvania Mikulski, Codina Partners
Melody Santiago Cummings, O, Miami
Natalie Lewis Schere, PATH to Hip Hop
May 10th 10AM to Noon
MAGICAL MOMENTS: EXPERIENTIAL ART
Session Leader: Deborah Magdalena, Spoken Soul Festival
Personalized arts activations are an innovative way to engage your patrons and audiences. Linked to trends in marketing, entertainment and social media, immersive art empowers the participant to customize and share their experience. From custom exhibitions, to participatory performances, to interactive lobby displays, this session will explore opportunities to increase involvement and empower your enthusiasts.
THOUGHT-LEADERS:
Annie Hoffman, South Miami-Dade Cultural Arts Center
Chire Regans, VantaBlack
Hattie Mae Williams, The Tattooed Ballerinas
Jairo Ontiveros, Adrienne Arsht Center
Shantelle Rodriguez, Superblue
Tanya Bravo, Juggerknot Theatre
August 16th 9AM to Noon
ARTS FOR EVERYBODY: MARKETING TO AUDIENCES WITH DIVERSE ABILITIES
There are millions of people with diverse abilities in South Florida, many that love the arts. Learn how to target your outreach to tap into this growing market. Attracting and accommodating audiences with disabilities is not just about physical access, it’s also about providing inclusive programming and a welcoming environment. Featured thought-leaders will provide expertise and tools for your organization to reach people with diverse abilities and provide meaningful cultural experiences.
THOUGHT-LEADERS:
Keynote and speakers coming soon.
Speakers subject to change
MAMP 2022 Live Conference
SAVE THE DATE: MAY 24 8AM – 3:30PM
At the Adrienne Arsht Center for the Performing Arts
Our popular conference, curated for the creative ecosystem, is back in person for 2022! Engage and learn from local and national experts to amplify your organization. Dynamic accelerators will focus on how to artfully pitch your assets to stimulate fundraising and how to build a bold brand for new times. Experience imagination stations and get answers at coaching pop ups. Industry change makers will deliver real-life strategies and engage in dynamic discussions that will educate, inspire and ignite.
Watch your inbox for updates and details.
TICKETS
All Access LABS Pass: $200
LABS: $35 each
Includes 6 Labs, access to MAMP Digital Library
All Access MAMP Pass: $350
Includes conference + 6 labs, access to MAMP Digital Library all year, and insider perks.
Scholarships available for current recipients of Miami-Dade Department of Cultural Affairs Grants:
Cultural Development Grants, Developing Arts in Neighborhoods Grants, Hannibal Cox, Jr. Grants, Youth Arts Miami Grants and Community Grants. Eligible for Scholarship?
Email Maria@ArtsBizmiami.org for the form.
To register for an individual lab and purchase your ticket on Eventbrite, click here.
